Using Effective Custom Water Bottles for Promotional Use
Custom water bottles are an ideal medium for reaching all kinds of audiences, from convention attendees and business contacts to marathon runners and golf tournament participants. As they are portable and universally useful, handing out water bottles is a no-brainer marketing method, but that isn’t to say that every promotional water bottle is as effective as the next. There are several factors that determine the intended recipients’ ultimate reaction to custom water bottles.
The main concern of anyone who is using custom water bottles as a promotional tool is the label design. It’s here that you’ll choose how to represent your organization to anyone who sees the bottle, so it’s worth spending some time considering how to present any information you want to convey. Obviously, most labels will include utilitarian items, such as the physical and/or web address for the company or group in question, but there are several aspects of branding to think about as well. If you’re designing custom labeled water bottles for an established entity, odds are that you have a developed brand to work off of, complete with logos, set company colors, and possibly even specific fonts to use in marketing situations. Use these as a jumping-off point, but balance the need to adhere to your brand and that of catching the attention of your target audience.
In addition to designing the labels, you should think about how to keep them intact until they reach their destination. Perhaps you’ll choose to have your labels professionally printed and laminated, which will help keep the colors vibrant and prevent your labels from disintegrating upon contact with water.
After you’ve made the effort to determine the elements that should be included on your custom water bottle labels and decided the way that they should be laid out, it’s important to know that bottles themselves will arrive at their destination unscathed. After all, a dented bottle might distract from your label, which is the crux of your marketing strategy. Consider opting for thicker custom water bottles, as these tend to hold up better in transit.
Lest you undo all of the hard work you have put into making a good impression on your audience, you need to ensure that the water in your bottles tastes crisp and refreshing. One of the ways to ensure the taste of your water is to make a note of the source.
If you’re considering using custom water bottles to promote your business or other organization, you can make the process easier on yourself by turning to Piedmont Springs. We can provide you with the water bottles you seek, complete with professionally designed labels and filled with water purified through a 10-step process or drawn from a protected source within Georgia’s Blue Ridge Mountains.
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